havebeenthere

BACK

Category

Graphic Design

Photography

TIME

2024—ONGOING

CLIENT

Havebeenthere clothing

Havebeenthere is an up-and-coming Styrian clothing brand with plans of revolutionizing the local fashion industry. havebeenthere (former: hustlebeatstalent) was in need for a rebrand. I defined a new brand concept, visualized the concept and idea for the “location mark”, usable across all media and designed hoodies and T-shirts matching the newly gained story and identity. Because photography also plays a key role in developing the feeling of a brand, I planned and did shootings for every collection as well. It was challenging diving into so many different branches at first, working with models for shootings for the first time and diving into fashion design, but seeing myself and the identity grow in the process made it all worth it in the end.

Release of the first collection under the new name and brand, advertising for youtube and instagram.

havebeenthere stands for freedom, discovery, and attention to detail.

Carnival Hoodie

Carnival Hoodie,
March 2024

havebeenthere’s new visual identity embodies youthful carefreeness, foresight and a sense of freedom and optimism. It was important to the founder, Marc Wurzinger, to retain the original abbreviation: “Hbt”. Thus, the combination of the lettering and the vision gave rise to the idea for the map marker as a modified, abstract logo symbol. The logo is formed from small, square building blocks, which are also reflected in the typography.