Farngrün

Farngrün

Category

Graphic Design

TIME

2026

CLIENT

Jeremias Augustin,
Grabpflege Farngrün

As part of a project at FH JOANNEUM, my classmates Simon Schlager, Manuel Reischer, Annika Pluns, Lena Promitzer, and I were tasked with developing the branding for the cemetary gardener Jeremias Augustin. I was responsible for the visual branding and had the opportunity to develop a concept centred around the “Farngrün” brand. The mockups and stationery were created by Annika Pluns, and the photographs were taken by Simon Schlager.

Branding for the cemetary gardener Jeremias Augustin as part of a course at FH JOANNEUM.

Branding for the cemetary gardener Jeremias Augustin as part of a course at FH JOANNEUM.

Out of his love for ferns, Jeremias chose “Farngrün” (German translation of a fern combined with the color green). The name thus served as the starting point for the brand development. The color palette is based on the colors of a fern.
image

Jeremias at work, picture by Simon Schlager

The biggest challenge of the process was to develop a timeless and modern visual concept that would appeal to the entire spectrum of the broad target audience for cemetary gardening services.

The biggest challenge of the process was to develop a timeless and modern visual concept that would appeal to the entire spectrum of the broad target audience for cemetary gardening services.

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